Save recipes from anywhere, then cook with confidence.
Capture ideas from social media, websites, photos, and handwritten notes.
Plan meals, shop smarter, and keep every recipe in one calm, easy-to-use place.
Instagram Import
Three things to know about Fork It
Everything you need to understand before you join — no long pitch deck required.
01Save recipe instantly
Spot a recipe reel? Save it in seconds — no manual copying or typing.
02Helps you actually cook it
Turn saved recipes into meal plans, shopping lists, and calm step-by-step Cook Mode.
03Feels like a kitchen friend
Warm, relaxed, and natural — a companion in your corner, not a clinical fitness tracker.
The save flow needs to be dead simple.
Your biggest frustration ends here. Fork It pulls ingredients and cooking steps from links and images — so the recipes you discover on social actually make it into your kitchen.
- Save directly from Instagram, TikTok, websites, or photos
- As few taps as possible — no copy-paste marathon
- Reads recipes from URLs and images automatically
- Everything lands in one calm, organised library
Turn inspiration into a recipe plan without the usual friction.
Save a reel in one tap
TikTok & websites
Capture recipes from anywhere
Photos & screenshots
Turn inspiration into a plan
Save. Plan. Shop. Cook. Thrive.
Not just another recipe app — one connected flow from the moment you spot a reel to the moment you sit down to eat.
Step 1 of 5
Gather ingredients and preheat the pan.
Kitchen guide
No shallots? Yellow onion works fine here.
Say “next” or tap Next
Cook Mode: calm, clear, and hands-free.
Your kitchen guide walks you through each step — suggesting substitutions when you're missing an ingredient and keeping the experience smooth, easy to follow, and glitch-free.
One step at a time
Large, readable text so you never lose your place mid-recipe.
Ingredient checklists
Tick off what you've prepped before you start cooking.
Voice commands
Hands messy? Move to the next step with your voice.
Screen stays awake
Cook Mode keeps your screen on so instructions don't vanish mid-simmer.
Warm, friendly, and nothing like a diet app.
Fork It should feel relaxing and natural — like a friend in the kitchen, not a fitness tracker. We built it for people who love discovering recipes and want a simple, calm way to actually make them.
- Smooth navigation with minimal learning curve
- Helpful guidance that feels natural — never overwhelming
- Connected tools that remove everyday cooking friction
Everything connected. Nothing busy.
Fork It quietly handles the tedious parts — so you can focus on cooking, eating well, and enjoying your kitchen.
Recipe reader
Reads recipes from URLs, Instagram links, and photos — extracting ingredients and steps automatically.
Meal planning
Build a week around the recipes you've saved, with gentle suggestions that fit your tastes.
Smart shopping lists
Auto-generated lists that combine duplicates, exclude pantry items, and compare Tesco, Sainsbury's, ASDA & Aldi prices.
Pantry management
Tell Fork It what you already have — shopping lists and suggestions adapt around your kitchen.
Sous Chef
Ingredient substitutions, cooking tips, and weekly summaries that feel helpful, not preachy.
Nutrition insights
Understand what you're eating with calm, clear nutrition tracking — no clinical calorie obsession.
Become a Founding Member.
Fork It will always have a generous free tier. Founding Members — our first 250 subscribers — get exclusive pricing and help shape the warm, modern kitchen companion we're building together.
Claim your spot- Founding Member pricing — limited to the first 250 subscribers
- 14-day free trial
- Lifetime discount locked in at launch
- First access on iOS and Android
- Direct line to the founding team
- Vote on new features before anyone else
A warm, modern kitchen companion.
Save recipes from social media effortlessly. Seamlessly guide yourself through planning, shopping, cooking, and healthy eating — all within a simple, calm, and intuitive experience.
"We're not trying to replace the joy of cooking — we're removing the friction that gets in its way."
Be first in the kitchen.
Early access, exclusive pricing for the first 250 subscribers, and a 14-day free trial when we launch.
- Save recipes from Instagram instantly
- 14-day free trial
- Founding Member pricing for early supporters
Reserve your spot
Takes less than a minute. We'll email you when early access opens.
Contact us
Say hello.
Questions, feedback, partnership ideas — we read every message and love hearing from home cooks.
- Generalhello@forkitrecipes.com
- Presspress@forkitrecipes.com
- HQRemote — home kitchens across the UK
Send us a message
Fill in the form and we'll get back to you soon.